Optimize your LinkedIn Profile


Optimize your LinkedIn Profile Graphic

LinkedIn can be an extremely useful tool not only for job searching but for networking. Here are ten tips on how to bring more life to your profile.
  1. Completeness – Make sure that every section of your profile has been completed. Your LinkedIn profile is your online resume, so treat it with the same level of seriousness you would your normal resume. Remember to always keep your information up-to-date.
  1. Images – Use a high-quality, professional headshot for your profile picture and a high-quality background image that conveys something meaningful about you.
  1. Headline – By default, LinkedIn populates your headline with your current job title and employer. Personalize your headline by being creative, yet clear and informative.
  1. Summary - Keep your summary brief and interesting. Highlight your greatest achievements and show off your personality. Include relevant keywords throughout to add exposure.
  1. Customized URL – Simplify your URL to make it easier for people to find you. Create one like this: linkedin.com/in/your name. Here’s how to do it.
  • Click the “Me” icon at the top of the page.
  • Click “View Profile”.
  • Click “Edit public profile & URL” on the right rail.
  • Under “Edit your custom URL” in the right rail, click the Edit icon next to your public profile URL.
  • Type the last part of your custom URL in the text box. For example
  • Click “Save”
  1. Recommendations – It is important to have written recommendations from colleagues, management, people you manage and vendors or customers. You can give or request a recommendation by going to the person’s profile, clicking the “More…” button located in the top right corner of their introduction card and selecting either “Request a Recommendation” or “Recommend”.
  1. Skills & Endorsements – Endorsements are one-click acknowledgments from your network showing that you are being recognized for a certain skill. The more endorsements you have for a specific skill, the more likely that you’ll come up in the search results when someone is searching for that skill.
  1. Join Groups - Find groups related to your industry or niche then make sure that you join them and be an active participant in two or three of them.
  1. Build your network – The more contacts you have the more likely you are to show up in the LinkedIn search results. Remember to include a personalized note with each invitation!
  1. Brag a little - Showcase awards, projects, volunteer experience, organizations and causes you care about. What you do out of the office says as much about you as anything else and contributes to a higher search ranking.